 |
Contact Us | Site Map | FAQ |
 |
| ||||||
| |
communication firms?
Search Engine Optimization and Marketing
1.1 How does 949 track my search results?1.2 How do I know 949 is bringing relevant traffic to my website?1.3 How can 949 customize my website's search and web presence?1.4 We are some key components to ranking high on Google?1.5 How important is the relationship between 949 and their client for search marketing programs?1.6 Why is experience so critical to the search engine marketing success of 949?
Web Development
2.1 How does 949 integrate their SEO services with web development?2.2 What makes 949 so successful before the actual web development stage begins?
IT Department Related
3.1 Why IT Departments Love 9493.2 949. Where Technology and Marketing Merge
Marketing Department Related
4.1 Why Marcom Departments Love 9494.2 Can This Agency Really Be This Good?
1.1 How does 949 track my search results? A. The results of your Search Engine Marketing (SEM) programs are only as good as your ability to continuously recognize trends and leverage this knowledge gained as a result of your program. Analytics, the by-product of this knowledge, can empower you to recognize opportunities, create on-the-fly adjustments and adapt strategies to optimize your company's position in the marketplace. When assessing your program and strategizing how to best move forward, metrics can be established to track performance that drives revenue and lowers your cost of customer leads and acquisitions. back to top 1.2 How do I know 949 is bringing relevant traffic to my website? A. Any good search company will focus on building traffic. But the really good search engine marketing companies like 949 will put a major priority on conversions. Ultimately, conversions are the lifeblood of a well executed program. 949 will help you optimize the clickstream to track conversions via coupons, through your enterprise customer management system, shopping cart or web analytics programs. Just optimizing your site is not enough, as you will produce the highest return and likely win the keywords that are important to you by having a continuous SEM lifecycle that assesses, corrects, enhances, attracts and tracks. 949 employs these strategies resulting in higher conversion rates and greatly enhancing your program’s effectiveness and ROI. back to top 1.3 How can 949 customize my website's search and web presence? A. To execute a truly successful marketing program, 949 learns quickly your product line, differentiation, competitors and buying behaviors of your customers. A major opportunity in SEO we capitalize on to find keywords and phrases that have a high number of searches but don’t have many mentions in competitive sites. We understand the nuances of your business and buying patterns, so we'll be more adept at creating first-rate content that does not read like optimized copy. back to top 1.4 We are some key components to ranking high on Google? A. Every business wants to be ranked number one by Google for their number one keyword or key phrase. The challenge is that all of your competitors likely want the same keyword or phrase at this ranking. Search engine algorithms are always changing to drive more relevant results to searchers. This means that by adding significant content and tags to your site you can earn a number one ranking, but there in lies the problem; so can your competitor. It is not uncommon for companies to be looking for a new search company after 6 months of working together because the company can’t earn them a number one ranking as promised, the tactics used to get the ranking get them black listed or they make the site and content completely untenable for the reader because of the density of keywords. back to top 1.5 How important is the relationship between 949 and their client for search marketing programs? A. It is necessary that you get the most out of your search engine marketing company. To do that you must build an ongoing relationship. Your extensive experience and understanding of your own marketplace, strategies you’ve found effective and competitive position are just some of the pieces of the puzzle. When you find a search engine marketing firm that understands your market, customers and competitors, you can better your return on investment by maintaining a lengthy relationship in which you will have transferred more information. Your search engine marketing company will be in a greater position to optimize your site for customers, employees and search engines. back to top 1.6 Why is experience so critical to the search engine marketing success of 949? A. Google does not reveal their ranking formula and uses an ever changing algorithm to determine the relevancy of websites. A company that claims to be an expert overnight on search engine optimization just cannot be as adept as a company that has been offering search services since just about the Internet’s inception (1998). 949 has websites specifically developed to reverse engineer Google, Yahoo, MSN and other search engine and ranking formulas. When a search engine marketing company that does this kind of research, optimizes a site, you leverage that knowledge without paying for “experimentation.” back to top 2.1 How does 949 integrate their SEO services with web development? A. When 949 develops a site, it develops it with search engine optimization in mind, ensuring your customer finds you. 949 builds sites with relevant content, using proper key words, phrases and proper tags to optimize your site. Instead of emulating companies that shove tons of keywords into their sites, 949, armed with their expertise in web design and development, know how to integrate your site with search engine optimization that will in turn deliver results far beyond their competitors. back to top 2.2 What makes 949 so successful before the actual web development stage begins? A. Web development isn’t just about code! For customers, websites are about clarity, messaging, differentiation, and ease of use. For clients, websites are about reducing costs, increasing sales via higher conversion rates, and building preference. Your message must immediately connect with potentials customers so they understand what your company offers and why you are different. Only with a clear purpose —message, scope, and specification — can you proceed with web development, marketing, and building traffic that will effectively communicate with your target audience and have a sustainable platform in which you can continue to have real-time, relevant communications. back to top 3.1 Why IT Departments Love 949 A. You want a web development firm that understands IT department challenges - Security, Availability and Maintainability. And, you want a company that can scope, spec and produce applications and websites with standard software industry discovery, development and documentation processes. As a development firm with a 10-year track record, 949 has developed a long list of satisfied IT clients fulfilling customers vision for operational, marketing and customer service functionality. But in today's ever- and always-changing competitive business environments having great code is simply not enough. Very few web development firms are backed by 30 years of communications experience. This experience allows us to recognize site architectures that are most likely to meet your business and marketing objectives. As a content development firm, 949 can play a key role in helping to keep your corporate communications staff on message and on target throughout our four-step lifecycle process. In many engagements, 949 acts as a bridge for our clients marketing and IT staffs to facilitate sites that out-class your competitors on every level. Once the site is done, you'll want to allow the communications department to go live with their own content without IT involvement. 949's tool set of over 50 content maintenance tools offer you to control access to specific tools on a user or departmental level so you'll do less work and have a site that is up to date every day. 949 has a unique promise: we understand your needs, and the needs of your marketing department and will execute better than a web development and advertising agency trying to work together because you said so. back to top 3.2 949. Where Technology and Marketing Merge A. When 949 added its Orange County Web development staff in 1996 and began fulfilling clients requests for website technology, search engine optimization and content development, we immediately realized that the "Holy Grail" for marketers - closed-loop, real-time marketing information was at our fingertips. For the first time, all marketers have access to a tool that predicts dollar in = dollar out marketing investment scenarios. This truly makes your marketing budget engine purr. Once marketing is seen as an investment with a predictable return, you'll know exactly what's working and what forces must be reckoned with to assure repeatable investment results. Closed-loop marketing is becoming a reality solely due to the cost-effective measurements made possible by the Internet's ubiquitous nature and maturity of back office systems offered by 949. back to top 4.1 Why Marcom Departments Love 949 A. One thing always reads true, marketing departments aren't chock full of technology people. And, while we've all seen good sites, the processes for discovery and strategic planning for a site can be very overwhelming – on the user experience and messaging side alone – not to mention technology choices that could drive your future ROI. The right structure, technology platform, optimization strategies and content maintenance tools all need to be designed with your sales and marketing, operational and competitive needs in mind. 949 is a 30-year-old Orange County/Southern California branding firm that has perfected a four-step web presence management process that delivers higher quality sites faster, with much less pain when compared to using a group of agencies, web development firms and content developers as independent entities. One firm, seamlessly handling multiple overlapping tasks driven by resource allocation, content and optimization activities. Our process allows 949 to help Marcom, IT and executive staffs understand exactly what challenges lie ahead for your site?s web presence and what opportunities will set you apart from your competitors, increase site traffic on a lower-cost per visitor and convert lookers into buyers faster. You will learn very quickly that 949 is a company that can communicate with you easily about site technologies and strategies while at the same time will go toe-to-toe with your most knowledgeable technologists in the IT department to assure every scenario is played out related to long-term viability of the technologies chosen, reduced IT department resource requirements and a happier executive team. back to top 4.2 Can This Agency Really Be This Good? A. We talk about processes and clarity and we talk of excellence and experience. Now, let's focus on why we're so good at what we do: people, stability and experience. Let's break it down. The technology and creative leaders, our partners, have been at the agency for over twenty years. 949 is designed so each discipline rivals standalone competitors for thinking, creativity, customer service, marketing innovation and sheer commitment in doing everything in its power to position clients positively in the marketplace. In today's market you must work with an integrated firm. We like to pitch against competitors with a myopic view of marketing that focus on just advertising, or public relations, or SEO or Web development. While at first glance their narrow focus should make them better, on closer review 949's business processes, commitment to creating standout messages and devotion to marketing innovation makes us better. Because we take an integrated look at your complete business and marketing program and are better able to recognize program interdependencies and maximize them to their fullest. And, you won't find a more customer-service-minded, quality group of people that will put the pieces together to create a much better whole. That whole is 949 Web Presence Management. back to top  | |
| ||||||||||||||||||||||||||||||||||||||||
| 800.525.1966 Privacy Policy | Customers | 949 Gear | Terms of Use | Site Design | 949 | |||||||||||||||||||||||||||||||||||||||||||
|
© 2006 949, Inc. | ||||||||||||||||||||||||||||||||||||||||||||