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Every positive word a third party publishes about your business, products and services raises your company's profile. No matter how much you beat your chest, the truth is, when others raise you up, your prospects and other interested parties notice. You achieve credibility. And this positive written word is available to every company that takes advantage of a strong public relations program. A program that can impact the effectiveness of your Web Channel.
While the press release is a key component of any effective PR program - a skillfully prepared release can quickly pique an editor's interest - it's hardly the only component. Nothing outperforms an "editor pitch" - approaching an editor with a specific article idea, background information for an article the editor is currently working on, or even a finished, ready-to-publish article. And few outperform 949 in this area.
Understanding a publication's readership and editorial preferences makes a well-executed pitch about a newsworthy topic more likely to gain exposure in a staff-written or contributed article. Yes, 949 is skillful at the art of press releases. But the truth is, we focus much of our energy on writing and placing case study/feature articles and other long-form pieces, including highly informative technology backgrounders.
With the Web now the way business professionals receive most of the information they need to perform their jobs, the PR programs 949 builds for clients are "online-centric." Your press releases, articles and other pieces 949 prepares include embedded, client-specific keywords that 1) are recognized as very likely to attract a prospect's attention and generate consumer action, and 2) serve as significant markers for Google and other search engines. When a third-party such as an industry website publishes these keywords and other client-specific information, for example, product/service descriptions and web addresses, search engines assign these mentions a high degree of relevancy. As a result, your search ranking improves and the number of qualified visitors to your website increases. Ultimately, this can only lead to one thing - an enhanced bottom line.
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| • | Editor/Analyst Contact Lists |
| • | Editor/Analyst Tours |
| • | Identifying Editorial Opportunities: The Editorial Calendar |
| • | Assisting Media Outlet Editorial Efforts by Providing Client Spokespeople and Background Information |
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| • | Case Studies/Feature Articles |
| • | White Papers |
| • | Technology Backgrounders |
| • | Corporate Backgrounders |
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| • | Press Kits |
| • | Editor/Analyst Contacts |
| • | Tours |
| • | Product Reviews |
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| • | Show-Specific Press Releases/Press Kits |
| • | PR Client/Editor Meetings
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