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It's really quite simple. In a time of need, search Google, Yahoo or MSN.
If your company is listed in a search engine's Top 5 search returns, research shows you'll likely earn a website visit and an opportunity to make a sale. That makes SEM an amazing opportunity, where brand dollars play an almost insignificant role. It's a strategic endeavor that can transcend every facet of your marketing program.
To be successful, you must have an SEM firm that is expert in SEM best practices, keyword development, website development and copywriting.
Plus, they need to have an uncanny sense of your company's mission, competitive positioning, and your company and products' unique selling differentiation. That's a lot to ask from a start-up search engine firm.
949 offers an established SEM practice backed by decades of knowledge as an ad and PR agency. And a 10-year web development practice! At 949,
you get an integrated communications firm committed to strategy.
| Keyword research and recommendations for words and phrases assured to attract buyers: |
| • | Website: Title tags, meta tags, body copy, picture tags, link tags |
| • | Advertising: Banner tags, negotiated company profiles, text links |
| • | Link-back Optimization: Aggressive postings on
industry sites and company listings |
| • | Press Releases: Distributed to web news outlets at low cost |
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| Search Engine Optimization (SEO) |
| • | Website review/Determination of ways to optimize visibility |
| • | Keyword research, development, optimization |
| • | Keyword integration into copy/content |
| • | Website topology/structure enhancement |
| • | Tag development and optimization |
| • | Search engine and web directory submissions |
| • | Paid inclusion management |
| • | SEO maintenance |
Industry Site Maximizer (ISM)
External Link Exchange Program
Pay-per-Click or Pay-for-Performance Advertising Management
Search Rankings Tracking/Reporting
ROI Tracking/Web Analytics
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