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Strategic Assessment
Web Development
Awareness and Traffic Building
Analytics
About 949
Strategic Assessment - Approach

949 provides strategic assessment using the tools and approaches best suited to your needs.

Inside-Out Perspective
Determine how your company team members perceive your company (culture, position and strategy), your customers and your competitors. Understanding the perceptions of your company team allows companies to more effectively manage internal marketing campaigns to help everyone stand behind the same strategy and message with a single, unified, voice.

Define your company, Its Current Orientation and
Market Knowledge
Review current strategies, market knowledge (customer and competitive), define and categorize core competencies, culture, technology, and internal brand perception.

Positioning Review
Advertising, Collateral, Web Assessment - 949 will review all your company marketing materials (literature, case studies, website, newsletters, advertising) to determine your inside-out communications and establish a perceived primary position.

Outside-In Perspective
Determine how your customers, investors, partners, editors and competitors perceive your company. Having an objective understanding of what your company’s strengths and weaknesses are from your customers perspective is the first step in creating a strategy that will resonate with your corporate culture and customers.

Customer Needs Assessment
What is the target's recognition of the problem we solve and how well do we solve it?

Sales Process Mapping
949 uses a proprietary approach to model your sales process and develop Web properties that reflect proven sales methodologies and decision points. By modeling what works in the 1:1 sales arena for your company, 949 guarantees the smoothest transition from a traditional sales model to the low-cost, use-propagated, self-service sell - saving our clients BIG money.

Competitive Review - Product Benefit/Feature Matrix
Review the competitive solution's ability to solve the customer's problems determined in the needs assessment. This review would likely include up to five primary competitors.

Competitive Positioning Review
Advertising, Collateral, Web Assessment - 949 will review each primary competitor's marketing materials (literature, case studies, website, newsletters, advertising) to determine their primary position and corresponding marketing strategy.

SWOT - Strengths, Weaknesses, Opportunities, Threats
How does your company really measure up? 949 will take an independent, objective look at the different offerings available.

Editorial Assessment
949 will review all editorial related to your company's space. This will be used to qualify information learned in the Customer Needs Assessment and to formulate a publicity strategy.

Strategic Assessment - Results
Position Analysis and Recommendation
-What is the unique position of each competitor - what are they claiming as their primary differentiator(s)?
-What will instantly tell the customer that your company meets their needs?
-What message will cement a leadership position for your company in the minds of our prospects?
-What position best matches the target's perception of needs?
-What challenges do we have to overcome with respect to competitive positioning strategies?
-Write a positioning clarity statement - what will be the primary thrust of all communications?

Case Studies
The work we do for our clients is SO strategic and sensitive that there is no way we could ever justify sharing the results of any given strategic assessment. We can, however, walk you through our process and give you references to speak to about 949's assessment process and performance.

Need to Know
How does 949 track my search results?
The results of your Search Engine Marketing (SEM) programs are only as good as your ability to continuously recognize trends and leverage this knowledge gained as a result of your program.
"Two years ago, Tropitone knew the Internet would greatly enhance our store traffic-building programs. We needed a completely new technology platform and a web development firm that would understand our business and marketing needs. The people at 949 have made our site transition smooth and painless. Even better, they speak in a language we understand."
Cindy Andera
Director of Marketing
Tropitone Furniture
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